After many years of retailing and displaying their products under lock and key, Ted’s Cameras realised they needed to give their customers more access to interact with the cameras in store.
To that end Construction Zone was charged with completely re-designing the store display systems and store layout to suit the modern consumer. Open central tables displaying cameras were the cornerstone of the design with accessories still within easy reach on wall displays.
A monotone internal palette and a slick facelift to the shopfront using Ted’s traditional brand colours make his retailer instantly recognisable whiles also creating a strong new look.
The face of things to come. Ted’s is now in sharp focus thank to Construction Zone.
- Re-design store display system and layout to suit the modern consumer
- Greater customer access to interact with cameras
Foutain Gate Shopping Centre
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